It was a global campaign for Samsung’s first triple camera phone with an Ultra Wide-angle lens that allows you to see 120-degrees, as wide as the human eye. so our idea was to show moments where the wide shot reveals something weird or wonderful missing in the standard frame.
After coming up with 154 ideas for scenarios, getting four approved (I'm still sore my grizzly bear scene got cut), a maverick director going rogue on the shoot in Vietnam and a production deadline that made our first TV producer quit, we made this ad.
The client loved it. 😬